The members of K-pop sensation NewJeans have announced their intention to leave their agency, ADOR, following escalating disputes over alleged mistreatment and dissatisfaction with the agency's direction. In a recent press conference, members revealed grievances about mismanagement and a lack of artistic sincerity at ADOR, which is a subsidiary of HYBE, the entertainment giant behind acts like BTS.
The controversy traces back to an internal power struggle between HYBE and Min Hee-jin, NewJeans’ creator and former ADOR CEO. Min resigned earlier this year amid allegations that HYBE conducted an “illegal audit” and aimed to undermine her subsidiary control. Min claimed the corporate battles negatively impacted both the group and her ability to guide their creative direction effectively. Despite her resignation, NewJeans has publicly supported Min, wanting to collaborate with her on future projects.
At the press conference, NewJeans members described the emotional toll of staying at ADOR, citing “deliberate miscommunication” and manipulation. They stated their intent to continue making music for their fans, the "Bunnies," but acknowledged potential legal challenges in retaining the group's name. ADOR, on the other hand, denied contract violations and expressed hopes of resolving the matter through open discussions.
The situation highlights ongoing challenges in the K-pop industry, particularly regarding artist management and the intense pressures faced by idols. Fans have rallied behind NewJeans, using hashtags like #IdolsAreWorkers to emphasize the need for fair treatment in an industry known for its grueling demands.
The outcome of this dispute remains uncertain, as legal proceedings could determine whether NewJeans retains their name and identity under new management. Meanwhile, Min Hee-jin has vowed to continue innovating in K-pop, signaling a potential collaboration with the group outside HYBE's control.
This development not only marks a critical moment for NewJeans but also raises broader questions about corporate ethics and artist autonomy in the global entertainment industry
The controversy traces back to an internal power struggle between HYBE and Min Hee-jin, NewJeans’ creator and former ADOR CEO. Min resigned earlier this year amid allegations that HYBE conducted an “illegal audit” and aimed to undermine her subsidiary control. Min claimed the corporate battles negatively impacted both the group and her ability to guide their creative direction effectively. Despite her resignation, NewJeans has publicly supported Min, wanting to collaborate with her on future projects.
At the press conference, NewJeans members described the emotional toll of staying at ADOR, citing “deliberate miscommunication” and manipulation. They stated their intent to continue making music for their fans, the "Bunnies," but acknowledged potential legal challenges in retaining the group's name. ADOR, on the other hand, denied contract violations and expressed hopes of resolving the matter through open discussions.
The situation highlights ongoing challenges in the K-pop industry, particularly regarding artist management and the intense pressures faced by idols. Fans have rallied behind NewJeans, using hashtags like #IdolsAreWorkers to emphasize the need for fair treatment in an industry known for its grueling demands.
The outcome of this dispute remains uncertain, as legal proceedings could determine whether NewJeans retains their name and identity under new management. Meanwhile, Min Hee-jin has vowed to continue innovating in K-pop, signaling a potential collaboration with the group outside HYBE's control.
This development not only marks a critical moment for NewJeans but also raises broader questions about corporate ethics and artist autonomy in the global entertainment industry
